Beauty industry insiders have collaborated to release a new and unique form of political campaigning through the cosmetic line Biden Beauty. The brand is inspired by the Democratic presidential nominee Joe Biden and running mate Kamala Harris, “to engage the beauty community – and beyond – into not only voting blue, but empowering folks to register, vote, and ultimately beat out orange for good, the only way beauty knows how – with color-correcting blue.”
Created by an anonymous group of beauty industry insiders, their main goal is to get Biden elected. In order to accomplish that, Biden Beauty is donating 100% of its proceeds to the Democratic National Committee. Biden and his campaign have no affiliation with the brand, but are aware of the initiative.
“Beauty has always been inherently political,” a spokesperson from the brand said in a statement. “From the beginning of time to now, all people have participated in beautifying as an act of defiance. We’re excited to push forth the message that this country is only made powerful by the vast diversity of its people. We hope that all underrepresented voices from all walks of life feel welcomed in this nation.”
The brand’s first product is the Biden Beat, a dual-sided blue makeup sponge that costs $20.20. Hoodies, pins, and tote bags are for sale as well in addition to the makeup tool.
Biden Beauty is launching under the mantra ″America Is Beautiful,” and pushing forward the message of diversity, inclusivity, and agency in the beauty community and beyond. The brand hopes they can encourage all Americans to vote blue.